Whilst
utilising the normal research avenues, Towns Alive also uses the results
from three powerful surveys to focus participants
minds, this is achieved by drawing attention to the views and uses to
which those surveyed put their town.
Apart from
their use in the Towns Alive programme, towns have used these surveys
over a period of two to three years to establish what progress and
movement is being made by a town......
Customer Visitor Survey
·Conducted
in the town and surrounding area
·
'Face
to face' interview, self complete or via the Internet
·Over 84 questions
examining:
o
Attractions, Amenities and Accessibility
oUses
people make of their town
oLikes and
Dislikes
oEvening
economy
oShopper
movement and spend
oCompeting
Towns
Young Persons Survey
·Conducted
in schools and youth clubs, etc.
·Self
complete via hard copy or the Internet
·Survey
examines:
oUses young people
make of their town
oLikes and
Dislikes
oSport and
leisure activity
oSpend in
their town
oSpend in
competing towns
o
Transportation, and their views on it
oViews about
future developments
Business Survey
·Conducted
in local businesses
·'Face to
face', self complete or via the Internet
·Examining:
o
Relationship between businesses and town
oBusiness
history and background
oImpact of
town upon businesses
oBusiness
support available
oTrading
performance
o
Employment and premises
oSales and
marketing
oTransport
and accessibility
This first phase
then naturally leads on to the second -
DEVELOPMENT
