The
fundamental business principles relating to management, customer
profiling, sales, marketing, promotion and image development apply
equally to towns as they do to successful businesses, and it is
this simple truth that has marked GVA out as a forerunner in town
as well as business development.
Working nationwide with towns and cities, GVA’s approach brings a
refreshing reality to what can sometimes be viewed as a dry,
humourless and specialist area, namely – regeneration!
By
addressing the broad issues related to the attractions, amenities
and accessibility which a town has to offer, and applying a
business focus, new and creative opportunities become apparent.
Involving the local community in this process develops the
ownership and commitment so necessary for the implementation of
their action plans.
GVA is supported in its work by the various support agencies,
which include: Regional Development Agencies, The Countryside
Agency, local authorities, Chambers of Commerce and Trade,
business and town forums, Federation of Small Businesses, etc
If
you have a town, city or community looking to improve its
prospects, take a look at our
Town and Community Development
section on this website